Mass Consumption

Going back to Unit II, I want to address and discuss the ideology of mass consumption.  Mass Consumption can be simply defined as a concept that middle class to migrant workers are no longer working and producing enough resources to survive and to be self efficient.  The concept promotes consumerism and the desire for someone to obtain expensive resources. Personally this concept has led to American capitalism and greed and the current American financial crisis.

Most people, specifically Americans, have had a drive to consume products and services.  In the past, many Americans worked long hours to earn as much income as possible to increase their propensity to consume.  Over time Americans, including myself, have grown to become materialistic and desire to consume materials above their means of income.  Combining Americans desire to consume above their means with the high availability of subprime loans-  a loan accredited to individuals in risk to default- will equate to a crisis amongst financial institutions.

Overall Mass Consumption is not necessarily a negative ideology because it has helped the American economy become the largest in the world; however, Americans careless management of credit debt along with greed has attributed to a limited access of money to be able to consume.  This limitation will ultimately decrease Americans' ability to mass consume within the near future.